“I feel good that I’m making healthy choices for my family, the symbols make it really easy to plan and shop for healthy foods!” - Rebecca, mother of three Philadelphia, PA
“I often read about certain foods that are good for me and I try to remember to buy them, but by the time I get to the grocery store, I’ve forgotten! Now I just circle them or jot them down on the list and I buy them.” - Cindy, working mom
Yardley, PA
“In addition to helping me read the fine print on nutrition labels at the supermarket, I find that I use the label lens to read all sorts of things around the house!” - Lucy, retired teacher
Smyrna, Ga
“I consider myself a pretty knowledgeable and experienced shopper, but on some days I just don’t want to have to think about what to buy….the list is an easy reminder of the foods that are good for me.” - Sheri, business owner
New York, NY
“I considered using a digital application to organize my family’s grocery shopping, but it just felt like another task on my to do list. The dry erase list is super easy and convenient!” - Chris, father of two
New Haven, CT
“It’s like taking all the important nutrition advice you read about and hear on TV and putting it into a reusable, pocket size guide!” - SMARTY shopper Robbinsville, NJ
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“It’s like taking all the important nutrition advice you read about and hear on TV and putting it into a reusable, pocket size guide!”
“Easy to use & so convenient!"